Art is Served! How Art Keeps Customers Returning to Establishments

With the unwelcome arrival of COVID-19, many establishments are suffering and are frantically finding new ways to attract clientele whilst maintaining the safety of their staff. The hospitality industry has been so badly hit by the virus that governments in countries like the UK have launched schemes and discounts for consumers to eat out. Clients not only want to feel safe in a food establishment, but they want to be reminded why they go out to eat: not only does it save them the washing up, but it’s an experience that can’t be recreated at home. 

Experiences can be designed through interior decor, and adorning the walls of a restaurant or cafe with art is an easy and affordable way of captivating clients and setting establishments apart from the (very large) hospitality crowd.

Adapt your decor to welcome social distancing

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Damien Hirst’s Pharmacy 2 Restaurant 

Pairing senses is a no-brainer. How many times have you been put off your food because the music was too garish or loud? Or, how many times have you chosen a restaurant based on the way it looks? When we eat, we want all our senses to be complimented and contented, whether it’s atmospheric background music, an interesting decor, a comfortable chair, saliva-inducing smells and of course, good tasting food! We’re not saying you need turn your establishment into a pharmacy like Damien Hirst, but rather use the fact that more distance between clients means more time to take in their surroundings. The dining experience has been transformed, conversation and intimacy has been temporarily halted, which means restaurants should appeal to the safety of other senses (sight, taste in particular) rather than sound. 

Artupia has over ten thousand, affordable, high-quality, Original Paintings on their platform, offering venues the opportunity to purchase art that perfectly captures the essence of their establishment with ease. Artupia assists with not only the selection of the artworks, but consulting establishments on colours, textures and styles whilst also organising all the logistics of their order. Artupia also offers opportunities to rent artwork on a rotation basis, so venues can keep their interior fresh without the hassle. 

Why art keeps clients coming back

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Bilbo Restaurant in Hong Kong 

Decorating establishments with art is such an effective option because, weaving art into the fabric of a restaurant or cafe produces a profound collaboration between the artists represented and the establishment’s brand. It’s these deeper partnerships between the hospitality industry and particularly emerging artists, that resonate amongst clientele because it demonstrates fresh and outward thinking. This in turn, drives conversation and spreads word of the brand, keeping returning customers loyal and new clientele intrigued. 

A cafe or restaurant that has established a relationship with the artworld immediately becomes an innovative environment, which in turn can attract a lot of interest in an imaginative way. The partnership has such profound meaning because not only is the establishment a place to eat or drink, but it additionally becomes an experience for guests.

It boosts brand image both online and offline

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The Gallery at Sketch in London

Photographing a meal and posting a photo of it online is a rite of passage in the digital age, but having an inspiring backdrop for a selfie or to add to your curated Instagram aesthetic has never been more important. Restaurant and cafe goers want establishments to be visually-engaging, because the world is viewed through smartphones, so currency is ocular. With the current pandemic, social media usage has boomed, meaning more potential clients are using platforms like Instagram to keep up to date with inspiring establishments and content. 

The Gallery at Sketch in London is a Millennial pink-hued, pastel paradise, where the walls are lined with 91 satirical doodles by David Shrigley. The restaurant not only boasts fine-dining, but it is itself an experience, largely thanks to its large following online (335,000 followers on Instagram to be exact), making it an exclusive and must-see establishment.

Working with artists, particularly emerging artists, immediately widens the reach of the establishment’s brand, attracting not only hungry clients but also art and interior design aficionados. Online presence dominates our lives, and by enlarging the theme of a brand to include art will increase chances of being featured in like minded blog articles and podcasts, which in turn drives up SEO!

Artupia For Companies

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